ABOUT ALAN MARCH SPORT
2300+
EVENTS
From grass roots to top-level international competitions, we've covered every level of sport.
45+
COUNTRIES
We've visited most corners of the globe and learned to live out of suitcases! Where will you send us next?
50+
INTERNATIONAL GAMES & WORLD CHAMPIONSHIPS
We've worked at the peak of global sport competitions, starting with the London 2012 Olympics.
30+
MAJOR INTERNATIONAL FINALS
Including FIFA World Cup, UEFA European Championships and CONCACAF Champions Cup
AMS AROUND THE WORLD
AMS might have been founded in the UK, but our work has taken us all around the world. We've ticked off nearly 50 countries so far meaning that we are truly global and there are more to come. Wherever you need us, AMS is available.​
BRING YOUR EVENT TO LIFE
The sound and vision of your event
Alan March Sport (AMS) is a global leader in sports commentary, presentation and event production, offering everything from commentators and announcers to PA hire and music provisions, live-streaming and full sports presentation packages to audio description commentary and accessibility support. Whether you're hosting a grassroots tournament or a high-profile international fixture, our team brings the expertise, flexibility and production power to make it exceptional.
From its beginnings in the UK, AMS has delivered services in almost 50 countries for more than 2300 events, across a growing and impressive portfolio of sports. From local and regional grassroots competitions to FIFA World Cup finals, we have been pitch-side, pool-side and piste-side as the action heats up, and podium-side when planning and delivering medal ceremonies to celebrate the successes of athletes.
Our experience spans iconic events: the Olympic and Paralympic Games (London 2012, Rio 2016, Tokyo 2020, Paris 2024), the top tiers of European and world club football (FIFA World Cup 2022, FIFA Women’s World Cup 2023, UEFA Euro 2024, FIFA Club World Cup 2025), national and international athletics, major para-sport tournaments, and much more. We’ve provided commentary and presentation services across live broadcast, live-stream, in-venue PA, and large-scale televised events — delivering for some of the biggest names in sport and media.
One of our proudest accomplishments is being widely recognised as a world-leading provider of audio description commentary, a vital service that brings live sport to life for blind and low vision audiences. We provide ADC at every home game for clubs across the football pyramid (including top-tier teams such as Arsenal, Wolverhampton Wanderers, Leicester City, Derby County, Southampton FC and many more). In 2025, the Belfast Giants joined our roster, meaning we are approaching 20 clubs across 2 sports. Our commentators are trained to deliver impartial, high-quality commentary for home and away fans alike. We’ve also trained commentators to deliver audio description in multiple languages, including for international tournaments. Beyond match commentary, we produce audio-matchday programmes and highlight audio packages so fans can relive the action or catch up on games they missed. It is a core principle that runs through our team that sport should be accessible to all.
We believe every event, no matter how big or small, can benefit from professional presentation, high-quality sound and engaging hosts. With AMS, you get polished delivery, consistency and a partner who understands what makes an audience care. If you want your sport or event to feel bigger, more professional and more inclusive, we’d love to work with you. Get in touch to discuss how AMS can bring your next project to life.​
IMAGE CREDITS: Photos taken by AMS team members Top - FIFA Club World Cup final 2025 (production and project management) Bottom - FIFA Club World Cup 2025 artistic feature with Afrojack (production)